Women Leading Women 2014

Brenda Freeman '87, MBA '91 

Celebrating Brenda Freeman

This year's Women Leading Women celebrates Brenda Freeman, chief marketing officer for Turner Animation, Young Adults & Kids Media.  Freeman is responsible for providing overall vision and leadership to all areas of marketing, on-air and trade creative services that support the cable television networks Cartoon Network, Adult Swim and Boomerang, along with their digital businesses.  Her duties include developing the strategic marketing plan directed at building these businesses among key constituencies - viewers, users, ad sales clients, promotional partners, affiliates and industry trade communities.

A veteran brand marketing and promotion executive, Freeman previously was senior vice president of integrated marketing and promotions for Nickelodeon and MTVN Kids and Family Group.  In this position, she oversaw development and execution of all promotions marketing efforts for the media brands Nickelodeon, Nick Jr., Noggin, The N, NickToons Network, and Nick at Nite, as well as Nickelodeon magazines and Nick Digital businesses. Her responsibilities included both on- air and off-channel promotions, client services, ad sales marketing, online promotions and special events.

Freeman also served as vice president of consumer marketing for VH1, where she oversaw all consumer and off-channel marketing for the company as well as digital marketing for the network, and the digital networks VH1 Classic and VH1 Soul.  Her promotional partners included premier companies such as Starbucks, SWATCH, American Airlines, the NBA and the NFL.  Freeman also previously worked as vice president, affiliate marketing, Entertainment Group for MTV Networks, implementing marketing strategy around affiliate efforts in brand promotion, distribution support, and local ad sales promotional support for Spike TV, Nickelodeon, Noggin, Nick GAS, NickToons, Nick at Night and TVLand.

Before joining MTV Networks, Freeman was executive director of marketing and special events for ABC Radio Networks, where she was responsible for the total Urban business in the company, positioning the organization to capitalize on the significant impact of Urban consumers.  Previously, Freeman held a number of significant strategic consumer marketing and product development management positions for Frito-Lay and Pepsi-Cola, both divisions of PepsiCo.  Preceding that tenure, she was marketing, operations and financial executive for Mobil Oil in its consumer retail and distribution businesses.

Freeman earned a bachelor's of science degree in chemical engineering and a MBA degree in marketing and finance, both from the University of Maryland.  She is a member of the Board of Directors for Promax/BDA, a member of the Atlanta Board of Visitors for the Savannah College of Art and Design (SCAD); serves on the Advisory Boards for the University of Maryland College of Engineering; and is a Board member of Usher's New Look Foundation.

Among her accolades, Freeman was a Girls, Inc. Luncheon Honoree, cited for "taking professional risks, bringing a spirit of individuality and collaboration to her work and always seeing a broader canvas of possibilities."  CableFAX Magazine named her among the Top 50 Most Influential Minorities in Cable (2009-2011, 2006), and the Most Powerful Women in Cable (2010-2011, 2008).  Freeman also was included in the 12th Edition of Strathmore's Who's Who in Atlanta, and she was chosen as a potential candidate to represent the marketing community in the 2009-10 Edition of Emerald Who's Who.  Additionally, she was named among American Women in Radio & Television's "25 Women to Watch in Sales and Marketing: 2009."

2014 Event Details
Freeman will be honored on Thursday, April 24, 2014 at Women Leading Women, an annual event at the Robert H. Smith School of Business at the University of Maryland.  The event celebrates the accomplishments of female alumnae of the Smith School.  Previous honorees include Lisa Anders, MBA '95, vice president, external business development activities at McKissack & McKissack, and Kristen Welch '90, MBA '96, senior vice president, global content & long term strategic planning at Discovery Communications.

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